48% of small businesses in America don’t have an Instagram account.
These businesses argue that Instagram isn’t ideal for their brand and choose to use other platforms. Yet these companies are mistaken as Instagram is a powerful tool that, when used right, will take your brand to the next level. And that is why you should add it to your small business marketing strategy.
Still skeptical about using Instagram for business marketing?
Then keep reading to know the top five reasons you need to market your business on Instagram.
- People are Searching for Your Business on Instagram
Every day more than 200 million Instagram users visit at least one business profile. You’re missing out on this huge traffic by not having a business Instagram account. Besides, most people will give up when they don’t find your brand on Instagram and won’t bother visiting your website.
That’s why you should create an account today and find resources educating you on marketing on Instagram. So, as you have small business marketing tips, make sure you learn how to use Instagram. Understand that this platform will help you increase brand awareness and leads.
- Marketing on Instagram Enhance Brand Reputation
The best marketing ideas for business are the ones that educate you on improving online brand reputation. A poor online reputation will make it hard for your business to convert leads. That means that many people will know about your brand, but few will buy from you.
The great thing is that it’s easy to improve your brand’s reputation with tools like Instagram.
- Your Competitors are Using Instagram
If you’re having difficulty deciding how to market a small business, copy your competitors. You want to observe the channels they’re using to grow brand awareness and generate leads. You’ll discover that almost all your competitors are using Instagram, and you too should use it.
- Visual Marketing Is the Future
It’s no longer a debate that the future of marketing is visual. Your business is already late if you’re not using images and videos for marketing. To keep up with this trend and simplify visual marketing, learn how to use Instagram to promote your business.
- Instagram Marketing Help With Networking
To get your business to the next level, you need to work well with other enterprises and influencers. You may therefore wonder how to network with these individuals and organizations. The simplest way to achieve this goal is by using Instagram.
The reason is that the top brands and influencers are on Instagram, so it’s easy to reach them using this platform.
Boost Leads by Adding Instagram to Your Small Business Marketing Strategy
As you develop your small business marketing strategy, add Instagram to increase leads. Instagram is a powerful tool that will boost your reach and boost your brand’s reputation. Besides, you’re keeping up with the trends when you start using Instagram for marketing.
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